Who Will Replace Dream11 as India’s Cricket Team Sponsor?
What Happened?
Following India’s ban on money-based online games, Dream11—a fantasy giant—ended its national team sponsorship, leaving BCCI to find a new lead sponsor. Multiple reports confirm the exit and the sponsor hunt underway ahead of key fixtures.
👉 This change is also linked to new laws in India. You can read our Online Gaming Bill 2025 guide on Dream11 and MPL ban to know how the rules are shaping the future of fantasy gaming.
Why the Exit?
Parliament’s ban forced top gaming apps to suspend real-money formats; promotion/advertising of such services faces restrictions. This undercut Dream11’s ability to remain on the Indian jersey. Industry coverage documents the halt of money-based games and broader fallout.
👉 To understand the full story behind why Dream11 stepped away, check our Dream11 exit from BCCI sponsorship and gaming ban update.
What’s at Stake Financially?
Lead-sponsorship deals typically run into hundreds of crores, paid per match inventory across formats. Fresh bids are expected to reflect:
- India’s unmatched reach (men’s team, ICC events, Asia Cup).
- Short tender windows due to calendar pressure.
- Potential category exclusions post-ban.
Recent reports say BCCI has started looking for a new sponsor immediately after Dream11’s exit.
Likely Contenders
- Consumer tech & e-commerce: Deep pockets + year-round campaigns.
- Fintech/Payments: Synergy with sports audiences (pending compliance).
- Telecom & OTT: Cross-promote live cricket and 5G bundles.
- FMCG & Beverages: Traditional spenders seeking mass reach.
- Automotive: Launch cycles aligned with the festive period.
Brand & Fan Impact
- Continuity risk: Jersey reveal and media assets need rapid re-branding.
- Valuation: Ban-related caution could trim bidding aggression, but cricket’s reach keeps the property premium.
- Calendar urgency: Asia Cup (Sep 9–28) and the international season compress timelines.
What It Means for Sponsors
- Compliance-first creative: Stay clear of newly restricted categories.
- Always-on content: Leverage shoulder programming (training, analytics, fan cams) to extract value beyond the match.
- Community positioning: Grassroots + women’s cricket integrations elevate brand equity.
👉 For the latest match updates, live scores, predictions & tips—download the app and visit AllCric.
❓ FAQs
BCCI is in talks with brands from tech, e-commerce, fintech, telecom, FMCG, and auto. Final names will be announced soon.
It usually runs into hundreds of crores, depending on per-match inventory across formats.
BCCI is expected to reveal the new sponsor before the Asia Cup and upcoming international fixtures.
No, after the ban on money-based games, such companies are restricted from sponsoring or advertising in cricket.
Real-money gaming ban + ad restrictions.
Note from AllCric
This article is for informational and entertainment purposes only. Stay with AllCric for Asia Cup 2025 news, Super 4 updates, fantasy tips, and predictions.